Thats exactly how you do it as an AD. The media was tiring of the Butch Jones mockery. We were run into the ground made a punchline, beat like a pinata until it burst. All that came out was more BS and situational football. No candy.
They moved on to Florida and Mac for one week. One week, as it was media including Finebaum were still defending Mac saying "We don't know the death threats aren't real."
So the full on tar and feather, fire and pitchfork lynching by the national media had barely even started on Florida. They saw it coming though, and looked at pitiful, ridiculous Tennessee as an object lesson.
We will NOT be a laughingstock of football like that.
And one shameful blowout, similar to the one that really started the mess in knoxville, and at the hands, or paws of the same dawgs. One slap to the senses of Florida and their program was all it took.
A few weeks ago everyone said, "There's no way Florida fires Mcelwain. No way. The only coach that brought a team to the SEC championship in his first two seasons. No way."
One blowout later, in a high profile game and he's fired for cause. No soup for you Jim.
No one in the media and fanbase is worried about his poor feelings or ridiculous crap like, "but, but if we treat this coach like meanies no one will ever come here to coach us ever again."
Because they don't have this strange and terrible loser inferiority complex that permeates the Vols, their fanbase and program.
Its alpha behavior 101. A beta says, "If I treat this girl like I dont appreciate and worship the ground she walks upon, why heck I may never get another girl again. So I better stick with this one and keep kissing her butt, even though she is bad and treats me wrong, I can't do that to her I gotta be sweet and good so other girls know that I'm a keeper."
An alpha treats them however they deserve and don't worry about what other girls think, because he knows dumping an inferior B!tch on her ass is just what alphas do. The other girls see that respect it, and come crawling saying, "I can be a better b!tch than than that last loser ho."