TV Ratings Company Nielsen to Be Acquired in $16B Deal
Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer.
Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.
Nielsen has come under criticism for failing to create new methods of capturing the amount of time people spend watching streaming services, such as Netflix or Hulu. It has become a much more complex task as people now load content on to phones, tablets and other smart devices.
Nielsen is attempting to address those complaints and is expected to launch a new cross-media measurement tool by the end of the year. Nielsen One, according to the company, can deliver more comparable and comprehensive metrics across platforms ranging from traditional televisions to a host of other digital and streaming services.
TV ratings company Nielsen to be acquired for $16 billion