Again, you continue to say sign stealing is permissible. It can be permissible, depending on how it's done. Michigan was not doing it in a permissible way. As explained by someone with vastly more experience than either of us, I'll leave it to Bob Stoops:
“If it's true, oh, absolutely [it is a big deal]. That's ridiculous. Everyone (saying), ‘Oh, it happens all the time!' No, it doesn't. I've never heard of that. In all my years of football and every team I've ever been on, sure, do we look across the field and if you can see it, that's your job to do. You know what I'm saying, if I'm able to just in my plain eye look over there and know what they're doing, I should be doing that…But to video people and to send people to scout and marry up a signal with the play … No, no, no. That's terrible. It goes against everything we're about. That's wrong, if it happened.”
If the allegations are true, Michigan illegally stole signals, which is something that can be done legally in certain ways, yet Michigan decided the rules didn't apply to them. Not saying others don't do it illegally, as well, but not to where they've been caught. So yes, if this is true, they cheated. Again, if you and I both independently acquire $1,000,000.00 in the next 6 weeks. You did it legally; I did it illegally. Did you cheat too, because we got to the same end result, but I did it outside the rules? That's essentially what's being argued. If so, then rules are irrelevant and have no place in sports. Another one: You and I play a game of monopoly. I steal $300 at the beginning and you don't notice. Game goes on. You eventually win, even though I cheated. I then divulge to you that I cheated. Didn't change your outcome, but are you ever going to play with me again knowing that I compromise the integrity of the game?
Further - this Stalions was already doing it (per admission in old texts) the way others were legally doing it. So why did he suddenly start doing it in an illegal manner? Because of the massive differential in information and advantage gained through the illegal method. You don't cheat in sports just to cheat.