This is the right approach imo. Not "hidden diamonds" per se but optimizing for value. Give me culture and smart spending with the money you have. Norman-Lott & Jermod McCoy were game changers on one of the best defenses in the country, but the money we spent on them likely wouldn't get you half a "big name" like Louisville, Colorado, Ole MIss, and Florida State (all watching the playoffs...) pulled in last offseason.
I'll grant there are Transfer Portal Darling success stories - Oregon did well in the portal
and had success last year, but for some on this board (not you
@Weezer) to claim that not spending like those programs means we're "not serious" is living in a fantasy land. That would be management malpractice - see FSU for more details.
Spend the money on elite HS QBs (like Nico), elite HS OL (like Sanders), elite HS WR (like Matthews), elite HS edge players (like Pearce and Ross) and in the portal spend your money on players that give you
multiple years of value (like Omarr, Bru, Jermod, Karic, Thornton, McMurray, etc.)
The staff is serious. They're also not gonna get caught in the fad and go after the shiny thing while leaving their philosophy in the dust. Thanks to that they've got 30 wins in 3 seasons and a playoff appearance with a freshman QB... all at a program that wasn't remotely competitive just 4 years ago.