It happened a bunch in this thread and forum where people said, "Go woke, go broke," or took some similar position on sports. They would point to TV ratings and say these businesses were dying because of the displays of left-wing political behavior.
On several occasions, I explained the new reality of TV and that traditional TV ratings don't tell the story anymore. A few times, to illustrate the point, I guaranteed that the next NBA TV contract would be even bigger than the current one. Some people were arguing that ESPN was force-feeding us the NBA because they were stuck with a sunk cost.
I must've made this point half a dozen times and I don't think anybody ever accepted it. I think people think I just blow smoke on stuff like this. I don't make guarantees unless I'm really certain.
Looks like the new TV deal will be 2.5x bigger than the last one. $76B!! And guess who's back in on the deal? ESPN, of course.