Whatever DW pays, he won’t be overpaying. As an AD, if you believe your current coach has the potential to be successful for a decade, paying top dollar isn’t overpaying. Also, one can’t overstate how stabilizing one sport radiates to others. Vitello and his effects on the program are an asset on the rise. Vitello (and the new stadium) aren’t just a P&L in the AD, they are brand assets and a statement of our commitment to excellence. When other coaching candidates and recruits see the support Barnes, Heupel, Jolly Harper and Vitello have received, they will feel safer making the choice to follow. It would be hard to overstate the value of this one good season on the perception of the entire AD. As for the isolated value of his salary, the highest salary won’t be the highest salary in two years. If Vitello were a stock, he’d be Apple in 2008. As fans, or as taxpayers, we should be encouraged in the health of our AD and university if we can keep TV.