Volinbham Talks Marketing and Bud Light

#227
#227
LouderVol said:
yeah except all those other beer companies also have plenty of "pride" moments too. Unless people are switching over to Saudi (lol) or Russian beer/alcohol they aren't really taking that much of stance on the cultural war. There have been multiple videos about this.

all those other companies now profiting from AB's suffering is just as woke as AB. they just didn't have this particular trigger, which is why I am trying to figure out why this one specific event is so key.
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It's OK to have "Pride Moments". Just don't throw it in our face. Fine line between the two. Bud Light has shown us where that line is
 
#228
#228
LouderVol said:
yeah except all those other beer companies also have plenty of "pride" moments too. Unless people are switching over to Saudi (lol) or Russian beer/alcohol they aren't really taking that much of stance on the cultural war. There have been multiple videos about this.

all those other companies now profiting from AB's suffering is just as woke as AB. they just didn't have this particular trigger, which is why I am trying to figure out why this one specific event is so key.
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Is Coors “woke support” in the form of rainbows and multi-colored cans, or did they put a picture of a transgender woman on the can?

Any pushback on Trans is being conflated with an attack on all of LGBT. But they are not the same.
 
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#229
#229
Sea Ray said:
It's OK to have "Pride Moments". Just don't throw it in our face. Fine line between the two. Bud Light has shown us where that line is
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BL didn't throw it in your face. there was ONE retweet of the person holding the one can with their face on it.

again, they didn't make him/her their spokesperson. They didn't even change their profile picture. They didn't run TV adds, radio adds, or anything that would have targeted their typical demographics. Besides the one retweet I never saw anything from BL online about it. People had to go out of their way to dig up this event to get pissed off about it.
 
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#230
#230
85SugarVol said:
Is Coors “woke support” in the form of rainbows and multi-colored cans, or did they put a picture of a transgender woman on the can?

Any pushback on Trans is being conflated with an attack on all of LGBT. But they are not the same.
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on A can. A can. A can they sent to this person.

I don't have a dog in the fight. people are free to boycott anyone they want over whatever they want. I am just fascinated by the absolutely miniscule action by BL that caused this large and effective of a boycott. it just doesn't make sense to me how little people know about the actual events that triggered them.

seriously, go read up on what "all" went into this move by BL. They sent out about a dozen cans to different influencers, all with their faces on them. this ONE can was apparently too much.

its not like BL only sent cans to trans or LGBT people. its not like they came out against hetero's, or changed a slogan or added more estrogen to their crap beer. they sent a promotional item to influencers, and one of those influencers was apparently the worst choice imaginable, but only for some undefinable reason.
 
#231
#231
LouderVol said:
on A can. A can. A can they sent to this person.

I don't have a dog in the fight. people are free to boycott anyone they want over whatever they want. I am just fascinated by the absolutely miniscule action by BL that caused this large and effective of a boycott. it just doesn't make sense to me how little people know about the actual events that triggered them.

seriously, go read up on what "all" went into this move by BL. They sent out about a dozen cans to different influencers, all with their faces on them. this ONE can was apparently too much.

its not like BL only sent cans to trans or LGBT people. its not like they came out against hetero's, or changed a slogan or added more estrogen to their crap beer. they sent a promotional item to influencers, and one of those influencers was apparently the worst choice imaginable, but only for some undefinable reason.
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Yes. It was a novelty can that I think they only sent to her. And I think her tweet was just about the only marketing it received.

But it very clearly fired up former Bud Light drinkers in Iowa and West Virginia and Upstate New York and Idaho. That much is clear.

Coors putting a rainbow on their can, and selling it to the masses, is a non issue - hell their sales Up. Same with Miller, right?

So what is different about BL?
 
#232
#232
85SugarVol said:
Yes. It was a novelty can that I think they only sent to her. And I think her tweet was just about the only marketing it received.

But it very clearly fired up former Bud Light drinkers in Iowa and West Virginia and Upstate New York and Idaho. That much is clear.

Coors putting a rainbow on their can, and selling it to the masses, is a non issue - hell their sales Up. Same with Miller, right?

So what is different about BL?
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I think the release of the video with the VPs comments about changing the consumer base was the nail in the coffin.
 
#233
#233
LouderVol said:
yeah except all those other beer companies also have plenty of "pride" moments too. Unless people are switching over to Saudi (lol) or Russian beer/alcohol they aren't really taking that much of stance on the cultural war. There have been multiple videos about this.

all those other companies now profiting from AB's suffering is just as woke as AB. they just didn't have this particular trigger, which is why I am trying to figure out why this one specific event is so key.
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Which only goes to show the extent of the problem. The right has allowed the left to dominate the culture in general, because the right has not taken enough of these stands.

The obvious answer to your question is knowledge/publicity. The actions of the others were not as well covered because their brands (no brand was before this) are not on par with Budweiser in terms of sales. In a lot of bars bud light would be 50% or more of their total beer sales
 
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#234
#234
hog88 said:
I think the release of the video with the VPs comments about changing the consumer base was the nail in the coffin.
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Oh it was a hammer. I already brought that up and Louder conceded that point.

She came out and pretty much said we’re changing what Bud Light is about and who we want to market to.

She might as well of just said - Bud Light isn’t for you anymore.
 
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#237
#237
Maybe if it hadn’t gotten to the point that the Left hired this clown as a nuclear official there wouldn’t have been that kind of pushback on Bud Light. The BL boycott is an effective way for Conservatives to make a statement.

IMG_6081.jpeg
 
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#238
#238
LouderVol said:
BL didn't throw it in your face. there was ONE retweet of the person holding the one can with their face on it.

again, they didn't make him/her their spokesperson. They didn't even change their profile picture. They didn't run TV adds, radio adds, or anything that would have targeted their typical demographics. Besides the one retweet I never saw anything from BL online about it. People had to go out of their way to dig up this event to get pissed off about it.
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BL drinkers disagree with you and they're the ones who count. They considered this partnership with Mulvaney and their celebration of womanhood to be "too far"
 
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#239
#239
LouderVol said:
BL didn't throw it in your face. there was ONE retweet of the person holding the one can with their face on it.

again, they didn't make him/her their spokesperson. They didn't even change their profile picture. They didn't run TV adds, radio adds, or anything that would have targeted their typical demographics. Besides the one retweet I never saw anything from BL online about it. People had to go out of their way to dig up this event to get pissed off about it.
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So what exactly are you trying to say?

You keep referencing the extremely limited scope. Either BL did it, or they did not. They did it. Then talked about it on that infamous Pod.

Are you saying the now former Bud Light drinkers can’t/shouldn’t choose to be upset about it?
 
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#240
#240
I went to a wedding Saturday and when the reception started I went to the bar and jokingly ordered a Bud Light. The bar tender started laughing and told me they haven't had Bud Light at any of their events in months. I think Bud has pretty much screwed themselves. No firings though, so the board of directors must be okay with their results.
 
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#241
#241
VolStrom said:
I went to a wedding Saturday and when the reception started I went to the bar and jokingly ordered a Bud Light. The bar tender started laughing and told me they haven't had Bud Light at any of their events in months. I think Bud has pretty much screwed themselves. No firings though, so the board of directors must be okay with their results.
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They sent multiple executives packing. They are not “ok” with it.
 
#243
#243
VolStrom said:
Which ones were sent packing? The CEO is still there, and he is the one ultimately responsible for killing their stock price and sales.
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They canned the VP responsible for the Bud Light brand. She was the one that championed the pivot. She spearheaded the thing and talked about why she did it.

They also booted her boss.

All marketing changes now have to go thru the CEO and his team.

They have made some pretty big changes in the wake of this marketing fail.
 
#244
#244
Vol8188 said:
Which only goes to show the extent of the problem. The right has allowed the left to dominate the culture in general, because the right has not taken enough of these stands.
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Someone is finally seeing the problem...

The right has assumed that just winning the arguments or debates would be enough since the days of Limbaugh and G. Gordon Liddy. But meanwhile, the left has taken over the media, the schools and the culture.
 
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#245
#245
Rasputin_Vol said:
Someone is finally seeing the problem...

The right has assumed that just winning the arguments or debates would be enough since the days of Limbaugh and G. Gordon Liddy. But meanwhile, the left has taken over the media, the schools and the culture.
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The left has had the media and academia for some time now. There's nothing new or recent on that front
 
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#246
#246
Sea Ray said:
The left has had the media and academia for some time now. There's nothing new or recent on that front
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Well obviously if I used Limbaugh and G. Gordon Liddy as references... it is clear they have had the advantage for a while. So what is your issue with what I said?
 
#247
#247
Rasputin_Vol said:
Well obviously if I used Limbaugh and G. Gordon Liddy as references... it is clear they have had the advantage for a while. So what is your issue with what I said?
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By your wording you made it sound like the takeover was a recent thing. If that was not your intent then I have no issue
 
#248
#248
Sea Ray said:
By your wording you made it sound like the takeover was a recent thing. If that was not your intent then I have no issue
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Show me where you read something that was "recent" in my wording.

The right has assumed that just winning the arguments or debates would be enough since the days of Limbaugh and G. Gordon Liddy. But meanwhile, the left has taken over the media, the schools and the culture.
Click to expand...
 
#249
#249
Rasputin_Vol said:
Show me where you read something that was "recent" in my wording.
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Sounds like you're looking for an argument but I'll oblige.

You said "but meanwhile, the left has taken over the media, the schools and the culture. " That wording makes it sound like that has happened since the days of G Gordon Liddy and Rush Limbaugh". In others words, it's happened more recently than those two men had talk shows
 
#250
#250
85SugarVol said:
Yes. It was a novelty can that I think they only sent to her. And I think her tweet was just about the only marketing it received.

But it very clearly fired up former Bud Light drinkers in Iowa and West Virginia and Upstate New York and Idaho. That much is clear.

Coors putting a rainbow on their can, and selling it to the masses, is a non issue - hell their sales Up. Same with Miller, right?

So what is different about BL?
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I really dont know. That's why I am asking what made this event soooooo different.
 
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