Volinbham Talks Marketing and Bud Light

[hog88]

Like you've never heard someone say a substance is horse piss. Did you ask how they knew? But knowing how you hogs like to roll around in your own feces, I would have thought you would avoid this topic.

Sure, I've heard and used the phrase tastes like horse piss, but you were awful specific about which horses piss it tastes like.

 

[VolStrom]

Speaking of Bud Light, apparently they've found that it must be cheaper to give the beer away rather than have to take it back and dispose of it.

Bud Light giving beer away for FREE as it is mocked for offering $20 rebate on cases worth $19.98 | Daily Mail Online

 

[WBO]

Sure, I've heard and used the phrase tastes like horse piss, but you were awful specific about which horses piss it tastes like.

I've always tried to eat and drink the best available. I just figured that the greatest horse of all time would be the best of an awful thing. Was I wrong?

 

[85SugarVol]

this is why I really don't get the level of the response.

No one knew about it before. no one cared. and then sending a can to this chick with her face on it was apparently enough to nuke 25% of their sales? I would get it if they had branded all of their cans that way. But the company made one novelty can, sent that one novelty can to an on line influencer, so it wasn't even getting on TV; and that's enough for people who liked BL to boycott BL?

the level of outrage really doesn't match the act. I mean I am not arguing for people to stop, or to go back to drinking BL, but dang they got all Karen real fast.

Wouldn’t have been near as bad of the VP’s pod had not come to light.

 

[kiddiedoc]

I've always tried to eat and drink the best available. I just figured that the greatest horse of all time would be the best of an awful thing. Was I wrong?

You would likely get a healthy dose of anabolic steroids for free, as well.

 

[Sea Ray]

King sees Anheuser-Busch’s situation as an outlier because the controversy has harmed its sales. The company has been under fire for more than two months. Over that time, its stock is down more than 18%.

“With 7 weeks of data, the consumer backlash at Bud Light seems quite durable,” said Cowen analyst Vivien Azer, in a research note Friday. “This is not a surprise to us, given how violent the responses were to Bud Light on social media. Indeed, in each of the last five weeks, we have seen Miller Lite and Coors Light gain over 200 bps of market share from Bud Light (where market share fell 390 bps most recently).”

https://www.cnbc.com/2023/06/03/ant...ser-busch-and-others-should-expect-next-.html

 

[Carl Pickens]

Why does anyone drink any light beer? It all tastes like Secretariat's last urine sample.

With all the great craft beers out there now, I got one of those pressurized growler set ups. Holds 1.5 liter under pressure and lets me just go by the Casual Pint to grab whatever sounds good. The 21st century has some really great stuff.

You’ve had Secretariat’s last urine sample?

 

[PEPPERJAX]

Why does anyone drink any light beer? It all tastes like Secretariat's last urine sample.

With all the great craft beers out there now, I got one of those pressurized growler set ups. Holds 1.5 liter under pressure and lets me just go by the Casual Pint to grab whatever sounds good. The 21st century has some really great stuff.

I drink absinthe out of a green Arby's goblet.

 

[Vol8188]

Is coors not an AB product? I’m pretty sure when I worked in a bar 15 years ago or so they distributed it and most of your majors brands. Then Miller would distribute their product and most of our smaller brews

 

[hog88]

Is coors not an AB product? I’m pretty sure when I worked in a bar 15 years ago or so they distributed it and most of your majors brands. Then Miller would distribute their product and most of our smaller brews

Either Miller bough Coors or the other way around. I think Molson is involved but IDK for sure.

 

[Vol8188]

Either Miller bough Coors or the other way around. I think Molson is involved but IDK for sure.

I looked over AB’s list of products and I think I was confusing coors and Michelob

 

[kiddiedoc]

Is coors not an AB product? I’m pretty sure when I worked in a bar 15 years ago or so they distributed it and most of your majors brands. Then Miller would distribute their product and most of our smaller brews

Molson Coors also owns Miller, Blue Moon, Terrapin, Topo Chico, Sol, and like 50 other brands. Their stock was up around 25% from a month ago last I checked.

 

[volfanhill]

I drink absinthe out of a green Arby's goblet.

But you mix in Arby's sauce right? I mean you have to. It's Arby's sauce

 

[Vol8188]

Molson Coors also owns Miller, Blue Moon, Terrapin, Topo Chico, Sol, and like 50 other brands. Their stock was up around 25% from a month ago last I checked.

As long as my Shiner bock is still safe

 

[Vol423]

this is why I really don't get the level of the response.

No one knew about it before. no one cared. and then sending a can to this chick with her face on it was apparently enough to nuke 25% of their sales? I would get it if they had branded all of their cans that way. But the company made one novelty can, sent that one novelty can to an on line influencer, so it wasn't even getting on TV; and that's enough for people who liked BL to boycott BL?

the level of outrage really doesn't match the act. I mean I am not arguing for people to stop, or to go back to drinking BL, but dang they got all Karen real fast.

That was the most expensive can of beer ever!

 

[Vol8188]

this is why I really don't get the level of the response.

No one knew about it before. no one cared. and then sending a can to this chick with her face on it was apparently enough to nuke 25% of their sales? I would get it if they had branded all of their cans that way. But the company made one novelty can, sent that one novelty can to an on line influencer, so it wasn't even getting on TV; and that's enough for people who liked BL to boycott BL?

the level of outrage really doesn't match the act. I mean I am not arguing for people to stop, or to go back to drinking BL, but dang they got all Karen real fast.

There’s always this weird desire from many to pretend the fight is “just as bad as the left on cancel culture”. If a brand that mainly had left wing customers were to send a product to Matt Walsh with his face on it, 25% decline would be best case scenario.

It’s about more than this specific act. It’s about years of left wing cultural pressure that has to be countered by the right unless we wish to continue losing. It’s why we have to focus on the companies we use. Because the opposition does it and because they do it, they’re continuing to win the culture. As the culture goes, so do the politics. I’m totally open to the idea of neutrality, but businesses are not attempting to be politically neutral nor does the left allow neutrality.

 

[Vol8188]

It continues to amaze me how the left plays this disingenuous game. You’ll hear things from the left about how few people are trans and how much attention is devoted to the topic. Yet they’re the ones promoting this, forcing companies to promote it, hiring trans cleptos and other high profile trans government officials, doing drag Queen story time, promoting books in elementary libraries with depictions of gay sex, etc

And then when you notice it’s always the same weak game. “Why are you even paying attention to that? Why do you care”. The answer is because culture shapes politics

 

[GroverCleveland]

I’d like to hear some takes on this one….
FOUND FOOTAGE: Bud Light Parent AB InBev Commits to Purging White, Male Employees.

Wouldn't it be fun to offer to buy the company and clearly state from the beginning only competent people who want to make and sell beer are going to be hired. If they're all white men, purple-haired lesbians or Martians, that's what we're doing.

Yes, that would be fun.

 

[WBO]

I drink absinthe out of a green Arby's goblet.

With or without opium?

On my first deployment to Misawa Japan in the late 70's, they still had absinthe with low levels of the narcotic. Some of the enlisted kids went wild.

When you came through the main gate there was a long open field you crossed to get to the BEQ. For the first month of deployment, until we got it under control, the Squadron Duty Officer and the duty driver would make hourly runs through the field from 10 to 2. When we'd find one of the 18 year olds passed out face down in the field, we'd pick them up, throw them into the truck bed and go drop them off at the base ER.

How did we get it under control? Evidently that stuff would give you the worst hangover of all time (particularly headaches I was told), so we made the start of duty shifts in the morning rather "active." And since we were on deployment the work week was 7 days, so they couldn't escape it.

 

[DC_Vol]

Is coors not an AB product? I’m pretty sure when I worked in a bar 15 years ago or so they distributed it and most of your majors brands. Then Miller would distribute their product and most of our smaller brews

The alcohol industry is a three tier model. Producers cannot distribute or retail. Distributors cannot produce or retail. And retailers cannot produce or distribute.

Distributors will normally have the rights to distribute multiple brands and / or labels. They are also the ones who make the lion’s share of the profit.

 

[volfanhill]

The alcohol industry is a three tier model. Producers cannot distribute or retail. Distributors cannot produce or retail. And retailers cannot produce or distribute.

Distributors will normally have the rights to distribute multiple brands and / or labels. They are also the ones who make the lion’s share of the profit.

That's dumb

 

[PEPPERJAX]

With or without opium?

On my first deployment to Misawa Japan in the late 70's, they still had absinthe with low levels of the narcotic. Some of the enlisted kids went wild.

When you came through the main gate there was a long open field you crossed to get to the BEQ. For the first month of deployment, until we got it under control, the Squadron Duty Officer and the duty driver would make hourly runs through the field from 10 to 2. When we'd find one of the 18 year olds passed out face down in the field, we'd pick them up, throw them into the truck bed and go drop them off at the base ER.

How did we get it under control? Evidently that stuff would give you the worst hangover of all time (particularly headaches I was told), so we made the start of duty shifts in the morning rather "active." And since we were on deployment the work week was 7 days, so they couldn't escape it.

No opium for this guy.

 

[Rasputin_Vol]

They should kill the brand "Bud Lite". Then come back in with a better product in time for Super Bowl 2024 with a big ad blitz. Maybe get out of the "Lite Beer" business all together and just go in the opposite direction. Maybe offer a heavier/more flavorful "beer".

no way - it still generates huge revenue and they have so many ancillary brands tied to it like seltzers

some of the sales will come back and it will still outsell Bud Heavy, Busch, Busch Light, Natty, Ultra and on and on.

it was a F-up that will sting for a while

Jaw Dropping Stats - Reports Of Bud Light Memorial Day Sales Dropping -60% As Brand Boycott Continues | ZeroHedge

It is safe to say the Bud Light brand is now firmly connected to the image of transgender ideology. As a result, it would appear that anyone who holds a Bud Light beverage is essentially identifying themselves as a transvestite pickle-puffer, and that could potentially draw considerable side-eyes from anyone in a public place outside the region of San Francisco, California.

 

[LouderVol]

Wouldn’t have been near as bad of the VP’s pod had not come to light.

that's fair. their response to the boycott has been an absolute disaster and probably kept it going.

 

[LouderVol]

There’s always this weird desire from many to pretend the fight is “just as bad as the left on cancel culture”. If a brand that mainly had left wing customers were to send a product to Matt Walsh with his face on it, 25% decline would be best case scenario.

It’s about more than this specific act. It’s about years of left wing cultural pressure that has to be countered by the right unless we wish to continue losing. It’s why we have to focus on the companies we use. Because the opposition does it and because they do it, they’re continuing to win the culture. As the culture goes, so do the politics. I’m totally open to the idea of neutrality, but businesses are not attempting to be politically neutral nor does the left allow neutrality.

yeah except all those other beer companies also have plenty of "pride" moments too. Unless people are switching over to Saudi (lol) or Russian beer/alcohol they aren't really taking that much of stance on the cultural war. There have been multiple videos about this.

all those other companies now profiting from AB's suffering is just as woke as AB. they just didn't have this particular trigger, which is why I am trying to figure out why this one specific event is so key.