Volinbham Talks Marketing and Bud Light

#277
#277
LouderVol said:
granted I don't really know Mulvaney, but I don't think he/she/it has done anything particular against women.

I get the hatred towards trans who compete as women, but Mulvaney was (in)famous as a trans person, not for being considered a woman like the athletes.

and yet again if there were 23 other cans made, and unless this is some more of the typical "equality" women want and there were 12 men, 11 women, and 1 trans, cans made I don't see how this was taking away from women, yet alone a punch in the face.

I will only speak personally but as a guy I wouldn't care if they replaced a guy with someone claiming to be a guy, or claiming to be a woman, or actually a woman. even assuming it was something I cared about.

being insulted by a beer can seems really Ken-y and Karen-y. Doesn't matter what's on that can. ESPECIALLY if it was a can of something I don't buy or consume/use. I mean really, what's the argument for a social media can impacting your life?
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Has nothing to do with sports but his over the top portrayal of "being a woman". The can was to celebrate his 100th day or his 1 year anniversary of "being a woman". It pissed real women off. He has/had a promotional deal for Tampax, seriously. It's very degrading to real women.
 
#278
#278
It's also delusional. Were I a Bud Light drinker, I'd feel like I was buying into this delusion that this person really is a woman

Don't ask me to buy into this trans stuff
 
#279
#279
Grand Vol said:
Interestingly enough, most women (real genetic ones) despise Mulvaney. His actions and the way he portrays himself are a slap in the face to most women. That stupid valley girl act he does really grinds a lot of gears.

The thing is, I didn't drink Bud Light to begin with... wrong be starting either. But the fact remains that people, a LOT of people, finally took a stand by not buying the product. Other than the first few people that screeched and shot cases of beer, there hasn't been a lot of talk over it. They just refused to buy without saying a word.

If that's a Karen or Ken in your world, you probably wouldn't like them getting really agitated...
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pretty much every bar I have been to has something posted about it, Yes we serve BL, No we don't serve BL. I am going to my third Brave's game this afternoon since this started, willing to bet I still hear people talking about it with the people carrying beer around. I hear people talk about it even at breweries that never served it. Even when I have been over with family and beer is served I can have whatever I want but we don't have any BL. The conversation is absolutely still there, its just not a burning down businesses level so it doesn't get much attention from the media to push it.

As I understand it being offensive was Mulvaney's shtick as a comedian. being triggered by a comedian with his own can is Karen level, whether or not you talk about it.

idk just seems I was raised differently than most of America not to be triggered by things that don't impact me.
 
#280
#280
Sea Ray said:
It's also delusional. Were I a Bud Light drinker, I'd feel like I was buying into this delusion that this person really is a woman

Don't ask me to buy into this trans stuff
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then hopefully you don't buy any beer. They ALL give and promote LGBT stuff.
 
#281
#281
BigOrangeCrush32 said:
Has nothing to do with sports but his over the top portrayal of "being a woman". The can was to celebrate his 100th day or his 1 year anniversary of "being a woman". It pissed real women off. He has/had a promotional deal for Tampax, seriously. It's very degrading to real women.
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all right, I get it, the Karen's want to be triggered by it. power to them. I guess I don't understand being upset by someone else playing make believe. as I said to Sea Ray, hopefully they don't buy any beer because they ALL do it.
 
#282
#282
LouderVol said:
all right, I get it, the Karen's want to be triggered by it. power to them. I guess I don't understand being upset by someone else playing make believe. as I said to Sea Ray, hopefully they don't buy any beer because they ALL do it.
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You’re still conflating imo.

Coors Light has been putting simple rainbows on cans for a long time. No impact.
Bud Light did something different. Huge impact.

Why are you upset with Karen for being upset? You seem to be saying she “shouldn’t” be - that this wasn’t a big enough thing.
 
#283
#283
85SugarVol said:
You’re still conflating imo.

Coors Light has been putting simple rainbows on cans for a long time. No impact.
Bud Light did something different. Huge impact.

Why are you upset with Karen for being upset? You seem to be saying she “shouldn’t” be - that this wasn’t a big enough thing.
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I say shouldn't because I don't understand it. I don't see a drastic difference in a rainbow that represents the LGBT community, and the particular outrage about this one member of the LGBT community. I mean maybe it is a simple as the Valley Girl accent he uses, idk, I was asking questions trying to get some logic out of this so I could understand.
I have asked multiple times for someone to explain it and the best answer I have got is a bunch of women got emotional about it. hence the use of "Karen". I am not good with women, but I have learned to not try and tell them to not be upset about something. and I know that logic is particularly high on their reasons for anything, so I guess I am fine dropping it now.

this just seems like another case of logic be darned, we are offended/upset/boycott, have fun.
 
#284
#284
LouderVol said:
then hopefully you don't buy any beer. They ALL give and promote LGBT stuff.
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I give my business to craft beer folks. If I saw them do something this blatant, I'd think about not buying their product. It'd be an easy decision if the product tasted like Bud Light. I will say that I happily still buy Jack Daniels
 
#285
#285
LouderVol said:
all right, I get it, the Karen's want to be triggered by it. power to them. I guess I don't understand being upset by someone else playing make believe. as I said to Sea Ray, hopefully they don't buy any beer because they ALL do it.
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I don't care if Dylan M plays make believe. I'm just not buying in. Dylan's sex is still male. I don't care about gender. I care about facts
 
#286
#286
LouderVol said:
I say shouldn't because I don't understand it. I don't see a drastic difference in a rainbow that represents the LGBT community, and the particular outrage about this one member of the LGBT community. I mean maybe it is a simple as the Valley Girl accent he uses, idk, I was asking questions trying to get some logic out of this so I could understand.
I have asked multiple times for someone to explain it and the best answer I have got is a bunch of women got emotional about it. hence the use of "Karen". I am not good with women, but I have learned to not try and tell them to not be upset about something. and I know that logic is particularly high on their reasons for anything, so I guess I am fine dropping it now.

this just seems like another case of logic be darned, we are offended/upset/boycott, have fun.
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Are you familiar with the old saying pertaining to a straw being placed upon a camel's back? At a certain point, a seemingly minor thing can turn into an explosion of "JUST STFU WITH THIS BULLSH*T AND SELL ME BEER YOU F***ING IDIOTS!!!".
 
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#287
#287
SamRebel35 said:
Are you familiar with the old saying pertaining to a straw being placed upon a camel's back? At a certain point, a seemingly minor thing can turn into an explosion of "JUST STFU WITH THIS BULLSH*T AND SELL ME BEER YOU F***ING IDIOTS!!!".
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that's possible, but in this case the camel had to go looking for this particular straw and placed it on their own back.
 
#289
#289
LouderVol said:
I say shouldn't because I don't understand it. I don't see a drastic difference in a rainbow that represents the LGBT community, and the particular outrage about this one member of the LGBT community. I mean maybe it is a simple as the Valley Girl accent he uses, idk, I was asking questions trying to get some logic out of this so I could understand.
I have asked multiple times for someone to explain it and the best answer I have got is a bunch of women got emotional about it. hence the use of "Karen". I am not good with women, but I have learned to not try and tell them to not be upset about something. and I know that logic is particularly high on their reasons for anything, so I guess I am fine dropping it now.

this just seems like another case of logic be darned, we are offended/upset/boycott, have fun.
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This is more conflating, but not by you necessarily. It’s rampant right now.

For decades in this country, the “rainbow” has represented being gay. LGB for the most part.

The Bud Light can dove head first into the Trans discussion. That is wholly different.

Some people love to lump them all together under the 2SLGBTQIA+ umbrella and cry “foul! Why do you care now?”

But that is lazy, or disingenuous. Or both.

The BL promo was different. That much is obvious - look at the backlash. And I’ve tried a couple of times to explain it to you.
 
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#290
#290
#291
#291
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#292
#292
LouderVol said:
that's possible, but in this case the camel had to go looking for this particular straw and placed it on their own back.
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I take it you're a man. Just as I am and neither one of us can comprehend what DM portrays and the effect it has on a REAL woman. They are upset bc Bud Light was celebrating him for faking having a period when REAL women have REAL periods and everything that comes with that. It's a huge insult to them. To us, as men, sure, we don't care if someone acts like he does but it's belittling of women for you to say they shouldn't be offended.
 
#293
#293
Anheuser-Busch DENIES claims it fired two top marketing executives responsible for Bud Light's disastrous Dylan Mulvaney campaign - and maintains pair are on 'leave of absence

  • Anheuser-Busch executives denied reports the company fired Group VP of Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid
Anheuser-Busch executives have seemingly denied reports the company fired two top marketing executives who were found responsible for Bud Light's disastrous Dylan Mulvaney campaign.

The Daily Caller reported on Tuesday that the beer giant officially fired Group Vice President of Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid, citing text messages with an unknown regional marketing leader at the company.

Blake and Heinerscheid were said to be taking a 'leave of absence' amid backlash for their decision to feature the trans TikToker in a March Madness commercial.

And when approached by DailyMail.com earlier this month, a friend of Heinerscheid's said 'she's not supposed to talk about it, she can't.'

But in a statement to DailyMail.com, a spokesperson for Anheuser-Busch said they were still both on a 'leave of absence.'

Anheuser-Busch DENIES report it fired two top marketing executives | Daily Mail Online
 
#295
#295
BigOrangeCrush32 said:
I take it you're a man. Just as I am and neither one of us can comprehend what DM portrays and the effect it has on a REAL woman. They are upset bc Bud Light was celebrating him for faking having a period when REAL women have REAL periods and everything that comes with that. It's a huge insult to them. To us, as men, sure, we don't care if someone acts like he does but it's belittling of women for you to say they shouldn't be offended.
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He is/was a comedian, now it sounds like is an influence which is essentially a shock-jock back in the days of radio. I am never going to apologize for not being offended by a comedian, or for thinking others shouldnt be.

And note I havent said people shouldnt be offended, I have just asked for a reason, and it's taken 20 plus pages to get the answer of "women are emotionally offended".
 
#298
#298
“Beer brands take decades to build and usually are fighting [for] 1% to 2% share per year by spending hundreds of millions of dollars on advertising,” he explained. “This has never happened before. No beer brand has ever lost 25% market share in a matter of hours. It’s so unprecedented that there’s no playbook for this.”

O’Leary pointed out why Bud Light has been facing such strong headwinds.

“Beer is a commodity, the only difference is brand, so you really have to protect your brand every way you can,” he said.

“If you don’t understand who’s buying your brand and you enrage them, which seems to be what happened here, you don’t know the outcome. And now we can measure it — 25% market share.”

O’Leary also intends to share the insight with his students.

“This is so extraordinary that I’m planning to teach it this fall in the colleges that I visit and guest lecture at. I’ve never seen a brand case like this one,” he said, later adding that “Bud Light is the gift that keeps on giving.”
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'So Unprecedented': Kevin O'Leary Says Bud Light Is The Gift That Keeps On Giving, Plans To Teach Its 25% Market Share Collapse To College Students
 
#300
#300
Fortune -

Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth wants Bud Light boycotters to blame him for the fateful Dylan Mulvaney promotion and not punish the 65,000 people whose livelihoods depend on Anheuser-Busch.
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“One thing that I’d love to make extremely clear is that impact is my responsibility. As the CEO, everything we do I’m accountable for,” he said in the interview, which he reposted to LinkedIn, but not before disabling comments on the post.
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“It’s the impact honestly on the employees that weighs the most on me,” he continued, urging people to drink Bud Light during the upcoming July 4th weekend.
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