Volinbham Talks Marketing and Bud Light

#328
#328
It's amazing that more heads haven't rolled over this so far. Just two people who are on a leave of absence?
 
#331
#331
Sea Ray said:
I found this clip interesting as Dylan M talks about Budweiser and how this has impacted her. What I took out of it was one word. She said Budweiser "hired" her. That means this went far further than just "sending one can" which is what the CEO said in the CBS interview and no one challenged him on that

Anheuser-Busch fires back after Dylan Mulvaney claims she was abandoned during Bud Light backlash
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Dylan Mulvaney is a man... well male anyway. He is not a 'she'.
 
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#333
#333
Sea Ray said:
It's amazing that more heads haven't rolled over this so far. Just two people who are on a leave of absence?
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Last I saw, those people are officially terminated. It was last week, I think. The whole department should be scrubbed imo.
 
#336
#336
McDad said:
Perhaps he should have contemplated the impact on his employees before the the PR disaster was approved.
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Did he approve it or did a clueless exec have the automony to tarnish the business model? I guess he or the BOD could've also approved the approval process that lead to this.
 
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#340
#340
BreatheUT said:
Did he approve it or did a clueless exec have the automony to tarnish the business model? I guess he or the BOD could've also approved the approval process that lead to this.
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I don't know. I am just blaming him per his request.

...Brendan Whitworth wants Bud Light boycotters to blame him for the fateful Dylan Mulvaney promotion and not punish the 65,000 people whose livelihoods depend on Anheuser-Busch.
 
#341
#341
McDad said:
I don't know. I am just blaming him per his request.

...Brendan Whitworth wants Bud Light boycotters to blame him for the fateful Dylan Mulvaney promotion and not punish the 65,000 people whose livelihoods depend on Anheuser-Busch.
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I saw that. Each organization has a different DOA based on company policy to expedient and streamlines PO requests which would be to pay Mulvaney. We don't know how much money was involved. I would have to guess he probably knew about it since it involved this issue but even a 250K request wouldn't go higher than a VP in my organization.
 
#343
#343
McDad said:
I don't know. I am just blaming him per his request.

...Brendan Whitworth wants Bud Light boycotters to blame him for the fateful Dylan Mulvaney promotion and not punish the 65,000 people whose livelihoods depend on Anheuser-Busch.
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He has done absolutely nothing to quench this conflagration. He has arguably only made it worse.
 
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#344
#344
BreatheUT said:
Did he approve it or did a clueless exec have the automony to tarnish the business model? I guess he or the BOD could've also approved the approval process that lead to this.
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I don’t know, but I would imagine as CEO nothing got approved without running by him first. I used to work directly for a CEO of a successful company, and no one was allowed to do anything on behalf of the company (marketing, merchandising, research and development, etc…) without him approving it. A VP tried to schedule a meeting with a potential product developer without him (he could be a jerk and she was probably worried he’d tank the deal). When he found out, he lost it and fired her immediately, which was ironic because she was a recent hire and considered a huge get for the company.
 
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#345
#345
I think that whoever is behind the Bud Light Twitter account probably should have just taken the day off on July 4th — maybe just tweeted, “Happy Independence Day!” and gone home to be with their family.

But we’ve seen that the company’s marketing folks seem to have big issues — they keep stepping in it, again and again, not knowing how to read the room or what Americans are thinking about them.

Over the holiday weekend, Bud Light tried to recover with rebates that made the beer free, and one distributor noted that Bud Light was selling cheaper than water. It wasn’t that people weren’t buying beer — it was they were specifically rejecting Bud Light.

Bud also put out a new ad featuring Kansas City Chiefs star Travis Kelce and other men grunting. The company went from endorsing a transgender influencer’s “days of girlhood” to trying to get customers back by depicting men as non-verbal, grunting characters. It didn’t take a rocket scientist to know that approach wasn’t going to work out very well. Is this what they truly think of men? But I suppose if they don’t understand women, they don’t understand men either. As I reported, many people rejected the ad as yet another desperate and out-of-touch move by Bud Light to save themselves.

Bud Light Gets Ratioed Into Next Week Over Clueless July 4th Tweet
 
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