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Call it lazy, but since you have 3 days off, you have more than enough time to search the threads. Enjoy your time off.
Go read the woke thread, there's people who were for taking a black woman off the bottle because they felt it was offensive. I mean it literally happened, the karens got their way.
I know these people exist...on the fringes. You're arguing against these people like they exist in some meaningful way to us, but they do not. You're apparently angry that they are probably inconsistent about this, but who cares? It's just a distraction from real discourse on the Bud Light thing, and how cancel culture on the right is alive and well.
Thing is, you jumped in saying I lumped you in. You quoted me because you disagree, not because I mentioned you. It's in the threads man.When you make an assertion, the onus is on you to back it up with evidence. That's how everything works. It's not on me to prove that literally every point you make is a watered down, intellectually lazy puddle of piss.
Do better, Joe.
Here's the issue many have, there's a handful of people who complained about the syrup, etc, and the companies catered to the few. Same with the bud light, they marketed to cater to the few, and the majority pushed back on that one. I don't drink, so I don't care. I also don't boycott anything else I like, even if I don't like their politics. Like I said from the start, the same media, social media folks, everyone who wanted to cancel the other things, are now saying it's just a picture. People are only offended when they are told to be by the TV.I know these people exist...on the fringes. You're arguing against these people like they exist in some meaningful way to us, but they do not. You're apparently angry that they are probably inconsistent about this, but who cares? It's just a distraction from real discourse on the Bud Light thing, and how cancel culture on the right is alive and well.
I think a lot of the problem is that the E suite seems to think that activist investors count more as a stakeholder than customers. They forget without customers there is NO business. When the CBA is weighed incorrectly the other shareholders lose. I can also bet that there were a half dozen more qualified to run that BU but didn’t have the right “social” score to get the job.If they're doing things right, then they did a CBA. The problem is nobody could have foreseen how negatively people reacted to this. It's astonishing. So even if they did the CBA, there was no way to get it right, this time. It's just a fkn rainbow on some cans and a couple social media posts. They didn't really take a position on anything, other than it's OK to be friendly to LGBTQ.
Go stand in a convenient store for a couple of hours. What who buys BL, Coors lite, Mich Ultra, Old Milwaukee and you’ll get your answer. Most of the people buying CL wouldn’t be offended by a rainbow on the can.Companies do things like this all the time. Why is this time different? Why was it different when Coors Light did a pride can?
Please, help me understand why this instance is so clearly different from others that Helen Keller could have seen it coming?
Native American is so 1980's. You must be getting old and out of touch. It's sad to see your descent to squareville .I never gave a **** about anything you listed.
I'm only laughing because Indians are from India and typically only boomers still use that word to describe an all encapsulating term for Native Americans.
In this case, a VP thought it was her job to enlighten her customer base, she didn’t realize that her customer base was just interested in consuming alcohol to forget everyone who’s trying to “enlighten” them
Slave catchers in Chicago after the Civil War per the attachment. Sounds wrong. I wonder how accurate the article is.Being on such a popular iconic product shouldn't be contentious. She was famous for her pancakes and an extraordinary entrepreneur, but keep focusing on slavery.
The untold story of the real 'Aunt Jemima' and the fight to preserve her legacy
was reading a stupid FB argument and one of the posters insisted that big companies like AB do cost/benefit analyses before making decisions like this (eg. they knew there would be backlash but felt it was worth in in the long run). As my policy is to stay out of stupid FB arguments I didn't reply but the notion that big companies don't make unplanned mistakes is laughable.
Marketing is a simple concept. It's not rocket surgery. However, there's a world of difference between being able to describe what Marketing is and actually embracing the concept (which BL failed to do in this case). It's not surprising then that the people who can't understand the reaction are demonstrating they do not really understand Marketing.
It's funny watching the side that freaked out over a picture on a syrup bottle, stick of butter, and box of rice say "it's just a picture on the can". Especially, because those same people didn't have an issue with the other pictures, until their TV told them they should be offended. Even funnier, it wasn't the black , or Indian community offended by the other pictures, it was a bunch of white Karens, thinking they had a right to speak for people of color. Kinda like them loving Twitter as long as it banned conservatives, but been crying every day since Elon allows their free speech
FYPyep. when I first heard about it, from the uproar I was thinking they put Mulvaney on cans they were selling to the public but it was just one for him. the influencer path brings all the foibles of celebrity endorsers but with people that are harder to vet and are likely to have shorter public lifespans. our instant world can go bad in an instant. BL had to know that trans is a polarizing issue now. Nike has a history of embracing the polarization; BL doesn't. Will be a case study some day.
for me the comments from the VP dogging the brand and it's traditional customers is the weirdest part. unless you are going for a total reset it's never a good idea to diss your best customers even if unintentionally