Well, if you're going to haul the pedantic stuff out, then I'd certainly rather make a few obvious typos than screw up an its/it's misspelling. One is obvious carelessness; the other is a widespread illiteracy that's usually a pretty accurate indicator of someone who didn't quite get second-grade language arts. Even my seven-year-old nephew has figured that one out.
I don't really know how many other ways to say it; something that helps us a very small amount and helps our direct competitors more is a NET LOSS to us. Maybe it helps if we're going competing for a recruit with Penn State or Okahoma State, but how much more often do we go up against Florida and Alabama and LSU for recruits? How often do we lose those battles?
If the Ravens lose this weekend, I'll be sure to tell my Ravens fan buddy to keep his chin up because his division still has a good chance to win the Super Bowl. I'm sure he'll break out his AFC North shirts for the rest of the playoffs, because if the Steelers win, it'll just increase the prestige of the Ravens' division and make it that much easier to attract free agents. It'll help everybody in that division, clearly.