You are confusing people working in real jobs with students at universities. They're students, student-athletes. No more than a handful of players ever had their names on the back of jerseys, and they weren't doing commercials and not getting paid. So NIL never applied to 99 percent of the student-athletes at any college, so this notion that all were getting "exploited" was always total nonsense. And as everyone should know, nearly all football revenues are poured back into the athletic department for facilities, insurance, administrative costs, non-revenue sports, etc. etc. Should the NCAA had got a handle on NIL earlier? Maybe. But I dispute the idea that it was this big issue. This all smacks of the usual activists whose agenda is always to "give us free money." Students getting a free, four-year-old college education are the luckiest students in America--and you feel free to ask any of the other students in America, many of whom incur heavy debts to go to college and get a degree, if they agree. Major-college athletics in America have long been corrupt and absurd--the rest of the world doesn't even have college athletics--and have not gotten even more so. Maybe the real problem is that people in the South and Midwest don't have enough entertainment/social options, which might explain their rather childish obsession with the college football team. The funny thing is, most of the most obsessive fans didn't even attend or graduate from the colleges they support. The poor Pac12 has disappeared because there aren't enough crazy fans on the West Coast with toilet seats sporting the logo of their favorite college football team.