I have 1080p TV's and Direct and never been able to get anything more than 720p. I switched from Comcast last year and thought I had better picture and programming thru Comcast. DTV sells you a lot of channels but most of them infomercials. I do not know about Dish but I am sure unimpressed with Direct.I did in fact do the research. It takes a few minutes on google and you can get any major tech publisher who has done a "Dish vs DirecTV" comparison will tell you the exact same thing.
Dish became huge ONLY because of the hopper. Their actual HD offering is weak. They have fewer channels broadcast in HD and many of their so called HD channels are only in HD part of the time. They are not even full time 24/7 HD channels. They dont even carry all the national broadcasters in HD.
Perhaps you'd better do a side-by-side comparison because I'm beginning to think you own a 720p television or maybe have never actually seen HDTV. Maybe you thought that just because they gave you an HD receiver that you would get HDTV on your picture tube TV? It doesnt work like that. I dont know your situation. Anyway, you probably better check because I think you are being duped.