Basilio made an insightful observation about the inherent tension between the athletic department & director’s interests and those that will produce a robust NIL program.
AD’s get judged by their presidents on how much money their athletic program generates for the university and how many buildings they get built through fundraising from donors. When they go to apply for their next job they can tell the president of the new school, “look at the indoor practice facility and stadium renovations I was able to get done at my last school.”
AD’s see the donor money as a finite pool, and believe every dollar that goes to paying players through NIL comes out of the donations they are hoping to raise from those boosters for construction projects. So that’s why you see pushback within AD’s everywhere about NIL efforts, often under the excuse of “compliance issues.”
Basilio, a guy who has been hustling to get local advertisers in the Knoxville market for the last 25 years, was trying to help out some of the players on the team get hooked up for NIL opportunities, and said the university totally froze him out. I am sure that UT is not the only school where this happens because it truly is a paradigm shift in college athletics, and wherever that happens existing fiefdoms in bureaucracies get threatened. However the programs that work through this are going to start seeing results in their recruiting followed by on the field.