Thats kinda what I figured. I still believe you could see hefty money spent on a player that does fit the culture, wants to take on the challenge of bringing the Vols back, but still requires a large NIL deal. I think they'll be few and far between though.
It's an interesting strategy. It's going to be fascinating to see how it plays out. I don't think that strategy will win championships as Bama and GA will have talent stacked at every position. Jimmy's and Joe's are the most important part of the equation. I think UT fans need to temper expectations and be satisfied for competing for 2nd place in the east.
It would help if bigger-name in-state talent wanted to come to UT. Those would be players to build deals around. Unfortunately, a lot of Tennessee kids no longer want to stay in-state and are recruited to other schools by other Tennessee kids who play there. We've seen it in FB, WBB and SB, as teams like UK, Clemson, Oklahoma, Mizzou, SCAR and Ole Miss get stronger using Tennessee kids who negative-recruit UT. It's really bad at UK, where coaches make recruiting TN and slamming UT a focus. We have a similar problem with legacies no longer favoring UT-- also in multiple sports. There are problems to fix.