it is not simply trying to fit some "minority" bill, and it is not a diversity play for diversity sake.
people can claim (and rightfully so) that this is the 21st century, and color shouldn't matter. because it is the 21st century, and color absolutely should Not matter.
however, that simply is not reality, even in the 21st century.
it is easy to say - i dont care. blue, green, black, white... i want the "best", "most qualified", "dedicated", etc etc... A honestly, thats the way it should be
but fact is, even in the 21st century, if you want to recruit young black men from the South to skill positions at your university, then you are going to need black men in coaching positions that can go in to the neighborhoods and living rooms where those young black men and their families reside.
its just a fact of life, still, even in the 21st century..