You've indicated earlier that East TN has a much higher than average redneck population. Maybe some of those folks aren't equipped for online shopping? Maybe they prefer to head to Champs Sports or wherever and pick up what's on the rack. They won't find Wilson jerseys there. I also doubt they travel to Colorado very frequently. Also, this is purely hypothetical, I think that if Tee Martin had been even marginally successful in the NFL, you'd be able to find a good number of his jerseys on the backs of Knoxvillians. People tend to love a QB, it's just the nature of football. I think that's a huge reason why PM is probably more popular than Jamal Lewis. Peyton is the most successful thing UT has going right now at QB, which isn't saying all that much. Even so, he's been to like 8 pro bowls and pretty much always tops 4000 yards passing. He's a QB, an NFL star, and he's from UT. Ergo, people in Knoxville will like him.